Our Story

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Dr. Simon Donets Due to a passion for technology and computer networking, I began working at a DME (durable medical equipment) store right out of high school in 1994. All ancillary medical services were looking to convert to electronic billing methods at the time. I learned the ins and outs of Medicare and Medicaid covered DME. The number of diabetic patients with foot problems was astounding. It was there that I knew a career in podiatry was my calling. Diabetic shoes at that time looked like something in a comic strip. At best, you would want to shovel snow in them. Fast forward to my days as a resident in the early 2000's, I began thinking of ways to capture all of the important parts of shoe that make it protective, comfortable and, of course, aesthetically pleasing. It was right around then that I met Alex. We became great friends well before we realized that our combined backgrounds were meant for this company!
Alex Khakham My curiosity with medicine and my natural passion for business led me to study both in my college career. Out of school my career took me on business path where I developed and sourced products for the fashion industry around the world. Throughout the years however, in my friendship with Simon, we've always had conversations about medicine, the products available to people, and the design and structure of those products. He enlightened me that there was really no well constructed and aesthetically pleasing footwear for diabetics and those suffering from foot problems. With my experience in product development, sourcing, we set out on a path to revolutionize diabetic footwear.

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